Work With Us

Experts In User Experience Research

At Practical Insights, we love research which is why if it involves user experience research, a Practical Insights team member has either been an integral part of the team or responsible for leading the charge.

And while the breadth and depth of our experience could be measured by listing every type of user experience research we’ve conducted, the key component to our success with clients is a silo-busting approach that elicits actionable results.

The Practical Insights UX Research Approach

When we conduct research, it’s not driven by one specific deliverable. Instead, like any good researcher, we like to do a little digging into the specific factors motivating research projects. So when you contact us you don’t have to know what technique, or deliverable you need; we will collaborate with you figure that out.

Since every client is unique, we customize each engagement by clearly defining your research objective, designing a research strategy, and conducting the research to meet your specific needs.

Let’s Conduct Research Together

If you’re still curious to learn more about the exact types of research and deliverables our experts have created, here is just a sample:

  • Lab-based & remote usability testing
  • Ethnographic site visits
  • In-depth 1:1 user interviews
  • Prototype reviews / feedback
  • Survey development & analysis
  • Stakeholder management
  • Workshop facilitation
  • User journey maps
  • Elicitation (expertise interviews. Strategic visioning, holding space for your concerns)
  • Screeners and moderator guides creation

We’d love to hear more about your current or future research needs, so please contact us to connect so we can discuss how we might work together.