In September, 2021 Mary gave a presentation on “Assumption Mapping in Discovery Research” at QRCA’s UX Flex Summit. Here’s a transcript of that presentation. I’m going to start by sharing a scenario that might be familiar to some of you. It’s certainly something that I’ve encountered a lot where a team knows or has been…
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Recently I was introduced to the work of Naomi Henderson, author of Secrets of a Master Moderator. She talked about the “standard” probes that qualitative research shares with journalism (Who, What, Where, When, Why, and How) along with “Help me understand…”, “Tell me more about…”, or “Please expand on that.” All of these are good,…
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Welcome to Practical Insights. We’ll be blogging here about a variety of subjects related to UX research: design thinking, qualitative research, facilitation, UX strategy, research methods, best practices, service design, and whatever else comes to mind. We may occasionally invite some guests to share their point of view. And of course we’ll strive to make…
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