A Tale of Two Restaurants A frustrated restaurateur was complaining to a friend over coffee. “I don’t understand it, we opened last month and we have fantastic pasta. A week later, another place opened up down the street, and I went one day for lunch and their pasta was OK but nowhere near as good…
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Recently I was asked how I would approach the following hypothetical situation: A product team has come to you stating that users are not utilizing a feature they’ve released. They’d like to add a button on the home screen to make the feature more obvious. How would you approach this as a UX Researcher? What…
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Or, what happens when user experience research is missing from the product development process. [View the story “Lessons from the Start-Up Trenches” on Storify]