Category: How To Design Research

Help, They’re Not Using Our Feature!

Recently I was asked how I would approach the following hypothetical situation: A product team has come to you stating that users are not utilizing a feature they’ve released. They’d like to add a button on the home screen to make the feature more obvious. How would you approach this as a UX Researcher? What…
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March 8, 2018 0

Quality Research Requires A Clearly Defined Audience

As a researcher, how many times have you gotten a request to, “Go do some user research” and been frustrated with the lack of specificity in that request?  Before you can conduct quality research, it must be designed, and designing a qualitative research project starts with defining the audience.  In this context, “audience” is the…
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January 22, 2018 0