Author: Mary Sorber

Probing Questions

Recently I was introduced to the work of Naomi Henderson, author of Secrets of a Master Moderator. She talked about the “standard” probes that qualitative research shares with journalism (Who, What, Where, When, Why, and How) along with “Help me understand…”, “Tell me more about…”, or “Please expand on that.” All of these are good,…
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October 31, 2017 0

Lessons from the Start-Up Trenches

Or, what happens when user experience research is missing from the product development process. [View the story “Lessons from the Start-Up Trenches” on Storify]


September 7, 2017 0

Prioritizing Assumptions

In a previous blog I talked about the importance of stating and validating strategic hypotheses and assumptions. Once the team gets the hang of thinking in these terms and writing down hypotheses, the extensive list of what you don’t know, or what you think you know but are not sure about, can be quite daunting.…
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September 2, 2017 0

What is a Strategic Hypothesis? Steve Blank and Customer Discovery

When people approach me with a request for new research often my first questions to them are “What do you want to learn?”, “What hypothesis do you have you want to validate?”, or “Which of your assumptions would you like to confirm or deny?” People new to requesting research sometimes have trouble thinking in terms…
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August 31, 2017 1