Robust Research

Practical Insights applies the most relevant user experience research methods to get to the heart of your user and project needs.

Comprehensive Insights

User experience research provides rich information but not without a thorough review to provide the most comprehesive findings and insights.

Actionable Results

Practical Insights prides itself on providing insights that allow you to move forward with your stated project goals, not lofty ideas that are theoretical or impractical.

Our Process

At Practical Insights, we’re crafty.  Not in a glue gun and glitter kind of way, but in a knowing exactly how to ask the right questions that provide the right answers. We customize our UX Research approach for each client to ensure you will elicit the answers you need to reach your project goals and objectives.

Our Promise

We promise to provide a premier experience for your users and you. From our first communication to our final delivery, our team is respectful, responsive, and on time.

Research Musings

A gallery of our thoughts on a variety of subjects related to UX research:  design thinking, qualitative research, facilitation, UX strategy, research methods, best practices, service design, and whatever else comes to mind.

Probing Questions

Recently I was introduced to the work of Naomi Henderson, author of Secrets of a Master Moderator. She talked about the “standard” probes that qualitative research shares with journalism (Who,[…]

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October 31, 2017 0

Lessons from the Start-Up Trenches

Or, what happens when user experience research is missing from the product development process. [View the story “Lessons from the Start-Up Trenches” on Storify]

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September 7, 2017 0

Prioritizing Assumptions

In a previous blog I talked about the importance of stating and validating strategic hypotheses and assumptions. Once the team gets the hang of thinking in these terms and writing[…]

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September 2, 2017 0

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