Robust Research

Practical Insights applies the most relevant user experience research methods to get to the heart of your user and project needs.

Comprehensive Insights

User experience research provides rich information but not without a thorough review to provide the most comprehesive findings and insights.

Actionable Results

Practical Insights prides itself on providing insights that allow you to move forward with your stated project goals, not lofty ideas that are theoretical or impractical.

Our Process

At Practical Insights, we’re crafty.  Not in a glue gun and glitter kind of way, but in a knowing exactly how to ask the right questions that provide the right answers. We customize our UX Research approach for each client to ensure you will elicit the answers you need to reach your project goals and objectives.

Our Promise

We promise to provide a premier experience for your users and you. From our first communication to our final delivery, our team is respectful, responsive, and on time.

Research Musings

A gallery of our thoughts on a variety of subjects related to UX research:  design thinking, qualitative research, facilitation, UX strategy, research methods, best practices, service design, and whatever else comes to mind.

Assumption Mapping in Discovery Research

In September, 2021 Mary gave a presentation on “Assumption Mapping in Discovery Research” at QRCA’s UX Flex Summit.  Here’s a transcript of that presentation. I’m going to start by sharing[…]

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October 17, 2021 0

Raw Pasta is Not Enough

A Tale of Two Restaurants A frustrated restaurateur was complaining to a friend over coffee. “I don’t understand it, we opened last month and we have fantastic pasta. A week[…]

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November 20, 2019 0

Help, They’re Not Using Our Feature!

Recently I was asked how I would approach the following hypothetical situation: A product team has come to you stating that users are not utilizing a feature they’ve released. They’d[…]

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March 8, 2018 0

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