At Practical Insights, we’re crafty. Not in a glue gun and glitter kind of way, but in a knowing exactly how to ask the right questions that provide the right answers. We customize our UX Research approach for each client to ensure you will elicit the answers you need to reach your project goals and objectives.
We promise to provide a premier experience for your users and you. From our first communication to our final delivery, our team is respectful, responsive, and on time.
A gallery of our thoughts on a variety of subjects related to UX research: design thinking, qualitative research, facilitation, UX strategy, research methods, best practices, service design, and whatever else comes to mind.
Assumption Mapping in Discovery Research
In September, 2021 Mary gave a presentation on “Assumption Mapping in Discovery Research” at QRCA’s UX Flex Summit. Here’s a transcript of that presentation. I’m going to start by sharing[…]Read more
Raw Pasta is Not Enough
A Tale of Two Restaurants A frustrated restaurateur was complaining to a friend over coffee. “I don’t understand it, we opened last month and we have fantastic pasta. A week[…]Read more
Help, They’re Not Using Our Feature!
Recently I was asked how I would approach the following hypothetical situation: A product team has come to you stating that users are not utilizing a feature they’ve released. They’d[…]Read more